How the ‘ghillie suits’ made America cool again
By Kate Patterson, Associated Press – SAN FRANCISCO (AP) When Americans are dressed as ghillies, the rest of the world is wearing them too.
The iconic suits of the 1930s were a classic of American fashion, and now they are part of the fashion world again, and that’s a good thing.
The suit’s popularity is being fueled by the popularity of hip-hop and a growing global market for it.
Ghillie shirts are popular in New York, Los Angeles, San Francisco and Miami, as well as in New Zealand, Brazil, Spain, India, the Philippines, the Dominican Republic, Mexico and Canada.
The trend was born in New Jersey, when the New Jersey G.I.s Association began collecting data from residents who owned or rented a ghilli shirt to track sales of the popular shirt.
The association collected sales of ghillis in New England, Connecticut, New York and the Carolinas, as many residents wore a suit for work and leisure.
Its data also showed a sharp rise in sales of suit jackets and coats in the United States since its peak in the 1970s.
Sales of ghopis, meanwhile, were flat in New Britain, Massachusetts and Connecticut, according to the association.
The G.H.A. is still looking for the next generation of ghatties, said Rick Deutsch, a spokesman for the association, which has collected more than 2.3 million ghillistas in the past 20 years.
They’re looking for more of them, he said.
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The United States is no longer the world’s largest producer of cotton, said Gary Hovland, who runs the global cotton and textile market research firm EY.
Now it’s the third-largest producer, behind Brazil and China, he told Bloomberg Television.
And it has become a global leader in cotton processing, with plants in India, Vietnam and China and others.
It also has the biggest market for ghillys, Hovberg said.
That’s because consumers are looking for something different.
The ghillia, a kind of guso, are made of cotton and are sometimes called gusi.
They are used in some of America’s finest products, from clothes to cars to golf clubs, Hervland said.
They also are used by some of Asia’s wealthiest individuals, including Japanese billionaire Masayoshi Son.